How Team Whistle Became a Video Juggernaut on Snapchat and TikTok

“Let our competitors be the aspirational hipsters — we’re like the really cool next door neighbor that’s actually dope,” Whistle’s Noah Weissman tells TheWrap

You might not have noticed, but there’s a good chance Team Whistle is behind one of your favorite shows on social media.

The digital media company, formerly known as Whistle Sports, has turned into a video powerhouse on a number of platforms, from Snapchat to TikTok to YouTube. Just last month, Team Whistle racked up 23 million viewers across its collection of Snapchat shows, and since January 2020 has nabbed 1.2 billion views on TikTok.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44