How the $1 Billion WWE Network Deal Puts Peacock Into the Ring With Streaming Giants

NBCU streaming service courts a rabid, loyal fanbase

Peacock put itself back into the streaming ring with Monday’s announcement that the WWE Network would be folded into Comcast’s six-month-old service. The deal, which an individual with knowledge of the details said was worth $1 billion over five years, is a triple whammy: Wrestling fans get their favorite events, including Wrestlemania, for half the price, the WWE gets a bigger audience, and Comcast/NBC Universal gives a passionate, rabid fan base a big reason to check out Peacock.

“There is a halo effect to those users coming in for WrestleMania, but then sticking around and watching ‘The Office,’ watching ‘Yellowstone,’ watching some of the great content we have in the 30,000 hours that are now bundled in with their subscription price,” Rick Cordella, Peacock’s chief revenue officer, told TheWrap on Monday.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays