How The Athletic Plans to Double Subscribers in 6 Months

The sports startup wants to ”zig when everyone else is zagging,“ CEO Alex Mather says

The Athletic doesn’t want to slow down.

The ad-free hyper-local subscription sports website just crossed the 500,000 subscriber mark three years after its launch and has plans to double that figure by the start of 2020. (The New York Times, for comparison, leads the market with 4.7 million digital and print subscribers.)

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Sean Burch

Tech reporter • • @SeanB44