How the Pandemic ‘Turbo Charged’ Streaming While Customers Paid the Price

American viewers have hit an all-time high of video services, which means more bucks spent on at-home entertainment each month

The coronavirus pandemic has pushed streaming adoption to new heights — and in the process, emboldened services to seek more money from their entertainment-starved viewers.

Hub Entertainment Research, a firm that tracks media and entertainment trends, recently looked at how many services American consumers have. The data — which tracked adoption of paid streaming services, including companies offering live TV streaming, as well as ad-supported services — showed the average American viewer has 60% more services than they did just two years ago.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44