How Valuable Is The CW in the Streaming Era? | Analysis

The youth-skewing broadcast network is on the auction block — but is it worth buying?

Given the state of broadcast television in 2022, it’s no surprise that The CW is on the block — with local station giant Nexstar emerging as the front runner to snap up the youth-skewing broadcast network. From the perspective of ViacomCBS and WarnerMedia, which have jointly run The CW since 2006, the move makes a lot of sense.

While The CW has been a reliable source of income for its two parent companies thanks to licensing deals for hits like “Arrow” and “Riverdale,” it has never turned a profit as a standalone entity. Worse, the network has seen its value proposition plunge during the streaming era.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays