How VidCon Puts the Audience Front and Center (All Things Video Podcast)

VidCon GM Jim Louderback discusses the early days of online video and the industry’s dramatic evolution over the past decade

Last Updated: February 15, 2019 @ 11:00 AM

As the GM & SVP VidCon at Viacom, Jim Louderback oversees the world’s largest event series for online video creators, fans and industry professionals. Jim began his career in consulting and publishing, but by his own admission he began helping media companies reinvent themselves online after concluding “magazines were dying.”

In 2007, he became the CEO of the early video network Revision3, which was later acquired by Discovery. Since then, he spent his time investing in and advising early stage companies before joining VidCon full time in 2017.

In the latest episode of “All Things Video,” Jim and I discuss the early days of online video and the industry’s dramatic evolution over the past decade. When Jim started at Revision3, “YouTube was just one of 40 different online video networks,” he remembers.

His team focused on producing short-form video content and releasing shows on multiple video platforms (most of which no longer exist). What made YouTube unique, according to Jim, was its unique approach to community and monetization: “[YouTube] made it easy to…

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