How Virtual Concert Platform Wave Plans to Save Live Music

“There’s a parallel between the evolution of esports and what’s happening in broader virtualization, including virtual concerts,” Wave’s Jarred Kennedy tells TheWrap

Eight years ago when Tupac Shakur’s hologram was billed to perform at Coachella, the idea seemed almost unthinkable to most. But now as the coronavirus pandemic continues, artists and fans are increasingly turning to live streaming platforms and companies like Wave, a Culver City-based software firm that creates avatars of the musicians and hosts them at virtual online concerts.

Wave is trying to capitalize on the unique situation that puts their tech in high demand: It’s not every year that nearly all in-person concerts get canceled at once.

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore