How Will We Know Who’s Winning Streaming War if Every Service Counts Views Differently?

Netflix changing how it counts views shows there is little rhyme or reason to measuring how shows perform

The days of comparing ratings are nearly extinct, now verging on becoming a bygone relic of when “Seinfeld” versus “Home Improvement” was measured.

As more customers ditch traditional TV for streaming, services are coming up with their own ways to measure success — and this data is only rarely shared with the public.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44