How Xumo Benefits From Netflix and Amazon’s Big-Budget Original Content Strategies

5 Questions: Netflix and Amazon’s continued push into original content is actually a win for Xumo, says Xumo’s SVP of content Stefan Van Engen

Xumo, one of the biggest ad-supported streaming platforms, is ramping up at a time when rivals like Pluto TV have become acquisition targets.

The 8-year-old company now reaches 5.5 million active users each month, a 60 percent increase from eight months ago, according to Xumo SVP of content Stefan Van Engen. Users are also spending more time on the platform — about four hours per session on average, he said.

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