The deadline for Hulu bidding was pushed back to the end of the week, according to Reuters.
Hulu is expected to receive offers of between $1 billion to $2 billion, an individual with knowledge of the sale told TheWrap. A spokesperson for Hulu declined to comment.
Yahoo, DirecTV, Google and Amazon are among the heavy-hitters expected to make an offer for the popular video site.
South Korean mobile giant SK Telecom denied reports that it would be participating in the auction.