Hulu has named Kelly Campbell as chief marketing officer, the company announced on Monday.
Campbell will oversee Hulu’s overall marketing plans across SVOD and Live TV services, along with heading up the marketing, publicity and research divisions. She joins the senior management team for Hulu later in the summer.
“Kelly is a respected, data-driven marketing expert who has consistently proven her ability to develop effective strategies and build strong, high-performing teams,” said Hulu CEO Mike Hopkins in a statement.
“With her deep background in performance marketing and in building strong connections between brands and their consumers, she’s going to be an invaluable addition to Hulu as we enter the next chapter of our business,” he continued.
Campbell previously served as managing director of global growth marketing for Google Cloud. Prior to that role, she held multiple senior marketing roles within Google.