Hulu has hired Tim Connolly to grow the video service’s audience by identifying new channels of distribution, the company said Monday.
Connolly has spent the past several years working at Disney, one of Hulu’s owners.
“Our goal is to be everywhere, on every device where our users want to watch TV,” CEO Mike Hopkins said in a statement. “Roughly half of our 5 million Hulu Plus subscribers are now streaming exclusively on devices, with living room viewing accounting for over half of all content consumption on the service. Finding ways to penetrate new distribution channels is key to our future growth.”
Since taking over as Hulu’s CEO, Hopkins has been aggressively staffing up — he has revamped most of the executive team since much of the previous leadership trickled out over the past year. And weeks ago, Hulu hired a new CTO.
Connolly spent his seven years at Disney working on the company’s “TV Everywhere” strategy, pushing shows from ESPN, ABC Family and other channels onto new devices and services. He’ll be doing the same at Hulu, since Hulu is based around pushing TV onto digital channels.