Video-streaming site Hulu hired Fox exec Gaude Paez as its head of corporate communications on Monday.
Paez will report directly to Hulu CEO Mike Hopkins, leading external communications strategies in support of the company’s brand, market position, vision and overall business growth, the company said. Paez will also gain the title of vice president.
She most recently served as Fox Broadcasting Company’s senior VP of corporate communications and digital publicity.
Hulu is part-owned by 21st Century Fox, alongside Comcast’s NBCUniversal and Disney’s ABC. Hopkins himself is a Fox vet, having been president of distribution for Fox Networks Group before taking the helm at Hulu in 2013.
Paez previously held top communications roles at Yahoo’s search advertising business, and she worked at television startup Veoh Networks and global public relations agency Burson-Marsteller.
Publicity for Hulu’s original series and acquisitions, as well as talent relations and events, will continue to be run by Barrie Gruner, who reports to the company’s chief marketing officer Jenny Wall.