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Hulu Increases Live TV Price $5, Drops Ad-Supported Subscription $2 Per Month

Streamer’s standard ad-supported plan will now run $5.99 per month

Hulu is both increasing and lowering its subscription prices, with Hulu with Live TV raising its prices $5 to $44.99 per month, while its standard ad-supporting streaming service will move from $7.99 to $5.99 per month.

Hulu’s “no commercials” monthly plan will remain $11.99 per month, along with its $12.99 combo subscription with Spotify. The price hike on Hulu with Live TV now makes the service $5 more expensive than YouTube TV, which announced on Wednesday it now covers 98 percent of the U.S.

Hulu’s Live TV service offers cable staples like CNN, ESPN and FX, among dozens of other channels, as well as access to its original series like “The Handmaid’s Tale.”  More original series, including two shows based on  “Game of Thrones” author George R.R. Martin’s “Wild Cards” books, are in the pipeline. Hulu is also the home to several classic TV shows like “Seinfel” and “30 Rock” that aren’t found on Netflix.
Hulu’s price changes will go into effect on Feb. 26.

Earlier this month, Hulu announced that it hit 25 million total subscribers across all of its plans, including 1 million Hulu with Live TV customers. Hulu’s price decrease on its basic ad-supported streaming plan comes a week after Netflix raised its prices on its standard plan from $10.99 to $12.99 per month.

Disney, after it completes its buyout of much of Fox’s assets, will double its stake in Hulu from 30 to 60 percent. CEO Bob Iger has said he views Hulu as part of a three-pronged streaming play for Disney, along with ESPN+ and Disney+, its upcoming streaming service.