Hulu Nabs Streaming Content From Kids Mindfulness App ‘Stop, Breathe & Think’ (Exclusive)

15 short episodes to help kids stay calm and focused acquired in first deal of its kind

Your kids may soon want to play with a different kind of goop.

Award-winning mindfulness app Stop, Breathe & Think has made a template deal with Hulu to stream its short-form video content, created to help children with social media anxiety, self-soothing and getting a better night’s sleep.

Ranging from 30 seconds to six minutes, the episodes will stream exclusively on Hulu with a target user age of four to 10 years old. The app also has a kids version, though the namesake has over 3 million organic downloads on the iTunes store.

“At a time when everyone is concerned about young kids’ device usage, these videos are like healthy digital snacks,” said app CEO Julie Campistron. “Rather than offering escapism or distraction, they nudge kids towards full presence and help them address the complete range of their emotions.”

The content was co-created by Stop, Breathe & Think President Jamie Price and mindfulness expert and author Susan Kaiser Greenland.

In January, the company revealed the results of the largest study to date of the effectiveness of mindfulness practices when delivered via mobile app. The data, analyzed by biostatistician and health data expert Dr. Nicholas J. Schork, found users’ anxiety decreased by 46 percent after long-term engagement with Stop, Breathe & Think.

“Mindfulness” as a category for mainstream content is bubbling up. Late last year, entrepreneur and Oscar winner Gwyneth Paltrow announced she’s developing a “Vice”-style docuseries about radical wellness.

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