Why Hulu Programming Chief Is OK Sharing Classic Content Like ‘SVU’ With Rival Streamers

TCA 2020: Craig Erwich says exclusivity is more important with their originals like “Handmaid’s Tale”

Hulu is set to lose “Seinfeld” to Netflix in 2021 and will have to share its library of Dick Wolf’s “Law & Order” shows with NBCUniversal’s new Peacock streaming service.

But Craig Erwich, the head of originals for the Disney-owned streaming service, argued on Friday that exclusivity on such library shows is becoming less important to its business model. “For some of these shows, especially ones that have very deep libraries, I don’t know that exclusivity is paramount,” Erwich argued during his executive session at the Television Critics Association press tour.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays