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IKEA Australia Takes on Mundane Home Decor, ‘Braveheart’ Style (Video)

Thirty-second ad for Swedish chain’s Down Under operation parodies everything in the movie except Mel’s face paint and crazy eyes

Every man dies, but not every man lives … with exquisite designer particle-board furniture!

Swedish global furniture chain IKEA and its Australian-based ad agency have cooked a 30-second TV spot, intended to rally Down Under consumers against the tyranny of interior-design banality, and they've parodied the 1995 Mel Gibson film "Braveheart" to do it.

Here's the clip: