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Imagine Launches Management Division With Jax Media’s Tony Hernandez as CEO

Generate’s Kara Welker named president

Brian Grazer and Ron Howard’s Imagine Entertainment has launched a management division that will be led by Jax Media’s Tony Hernandez, the company confirmed.

Imagine Artist Management will be an independent division that will help support directors, producers, actors, writers and comedians. Hernandez will continue to serve as partner while overseeing the new management division. Imagine acquired Jax Media in 2018.

Former Generate founding partner Kara Welker will serve as president of the venture, which will be based in Los Angeles and New York. Dave Rath will join Welker as a founding partner. Former WME and CAA agents DC Wade and Raj Raghavan will join Imagine Artist Management as well.

“We launched Impact last year to democratize opportunities for storytellers, while empowering them with resources that we have codified over the last 35 years in the business,” Grazer and Howard said. “Likewise, Imagine Artist Management will offer artists with unique voices — directors, producers, actors, writers, and comedians — access to a wealth of knowledge, relationships and experience, while maintaining its independence. We are confident in Tony, Kara and their team, and in their ability to harness their collective areas of expertise to create fresh and global opportunities for their clients.”

The Hollywood Reporter was first to report the news.