IMAX Corporation announced the appointment of new chief marketing officer Eileen Campbell, who will begin leading its global marketing on July 15.
Campbell has spent over 30 years in senior executive positions, most recently at brand consulting agency Milward Brown, where she was global CEO.
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“I’ve been a fan of the IMAX brand for many years and I am thrilled to be joining such a great company," she said. "Few brands in the world have created such an emotionally engaging and differentiated entertainment experience and I see immense opportunity for the business as it expands globally. It’s truly an exciting time to be part of IMAX.”
Said IMAX CEO Richard L. Gelfond: “We believe Eileen’s impressive marketing and leadership credentials, coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth.”