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Imax Chief Marketing Officer JL Pomeroy Exits Company (Exclusive)

Denny Tu assumed the CMO role on Monday

Imax global Chief Marketing Officer JL Pomeroy has left her post at the company after a little less than two years with the premium theatrical exhibitor.

Imax CEO made the announce that Pomeroy would be leaving about a month ago in a memo to staff that was obtained by TheWrap.

“In her role as Chief Marketing Officer, [Pomerory] was tasked with bringing in the industry’s top talent to build a best-in-class marketing team, developing and launching a sophisticated brand campaign and producing the new Imax Brand Film. With confidence, ambition and pride in our brand, JL also tasked herself with helping us ‘get our swagger back,'” Gelfond wrote in the memo. “I’m proud to say she has done all of those things and more. Thanks to her continued drive towards excellence and championing of the Imax brand, she more than achieved the goals we jointly set out upon her appointment.

“With those accomplishments behind her, we agreed that now is the right time for her to set her sights on new projects and initiatives outside of Imax,” he continued.

It was not made clear from the memo what Pomeroy might look to do post Imax.

Pomeroy has more than 25 years of international experience as a veteran marketing executive  in the luxury, media, and entertainment arenas. Before joining Imax she founded and served as CEO of JumpLine Group, a brand activation agency that creates marketing campaigns and experiential activations to drive consumer engagement. Pomeroy still serves as chairman for JumpLine Group.

On Monday, Imax promoted Denny Tu to assume Pomeroy’s role as chief marketing officer. Tu previously served as executive vice president of Imax’s global brand and film marketing, joining the company in 2017. Prior to that he spent six years at Sky. Tu will report to Megan Colligan, with a dotted line to Gelfond.

Last October, Imax announced that Paramount distribution head Megan Colligan was taking over for Greg Foster as the new president of Imax Entertainment and executive vice president of Imax Corp.

Colligan, who had been an executive at Paramount from 2006 to 2017, began her new role at Imax this month. Prior to working distribution at Paramount, Colligan was head of the studio’s domestic marketing, overseeing campaigns for the first phase of the Marvel Cinematic Universe with films like “Iron Man” and “Captain America: The First Avenger,” as well as the “Transfomers” franchise.

Colligan resigned from her post last fall citing “gender bias and discrimination” at Paramount, later reaching a legal settlement with the Viacom-owned studio.