IMAX Entertainment announced an expansion of their executive team on Thursday, hiring Mo Rhim and James Toney as senior vice presidents. They will report to Megan Colligan, IMAX Entertainment president and IMAX Corp. executive vice president.
Rhim and Toney, who come to IMAX from Paramount and 20th Century Fox, respectively, will oversee content strategy, partnerships and innovation for the division. Rhim previously served as SVP of International Digital Marketing at Paramount and also previously worked at Google for 11 years. Toney was previously SVP of Technology and Innovation for Fox, spearheading new initiatives on data and AI.
“As audiences drive record box office across IMAX theatres worldwide, artists throughout culture increasingly want to leverage our platform to create new, immersive experiences for their fans,” said Colligan. “Mo and James each bring a deep understanding of the intersection of entertainment and technology and a strong vision for the way our creative partners can harness the power of IMAX.”
IMAX saw many of its all-time records broken with the release of “Avengers: Endgame,” which grossed $210 million worldwide in the premium format en route to its global total of over $2.7 billion. Through five months in theaters, IMAX’s cumulative gross for the year has topped $375 million, and could pass $1 billion for the second consecutive year with films like “Spider-Man: Far From Home,” “The Lion King,” and “Star Wars: The Rise of Skywalker” coming up in the second half of 2019.
“At a time when people are craving to be a part of something, to gather and share magical experiences, IMAX is in a unique position to deliver amazing stories and events at scale,” said Rhim. “I look forward to joining the IMAX team to help explore new opportunities and partnerships that can utilize IMAX‘s world-class technology and creativity to bring the best entertainment experience to consumers.”
“IMAX has always been a leading innovation partner for the most ambitious filmmakers,” said Toney. “I’m excited for the opportunity to help broaden the Company’s partnerships to other kinds of creative visionaries using the power of the IMAX experience to deliver unforgettable experiences to audiences around the world.”