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‘Incredibles 2’ Blazes Toward Record $180 Million-Plus Opening Weekend

Brad Bird sequel is beating Marvel films at the box office

Not only is ‘The Incredibles 2” going to shatter the opening weekend box office record for animated films, it has a chance to earn one of the top 10 opening weekends for any movie as industry estimates project a jaw-dropping $182 million launch for the Pixar sequel.

Friday numbers for the Brad Bird-directed film show that it’s performing not as a family film, but as a four-quadrant blockbuster that is gaining heavy interest from all ages. Opening day totals clocked in at $71.5 million, including an animation record $18.5 million from Thursday previews. Reception has been stellar with an A+ on CinemaScore and a 94 percent score on Rotten Tomatoes.

From this Friday result, Disney is keeping their projections slightly lower than industry estimates at $160-170 million. But if “Incredibles 2” holds on to a $180 million-plus start, it will be 35 percent ahead of the previous animation opening record, which was made by “Finding Dory” with $135 million in 2016. “Incredibles 2” has already taken the opening day animation record from “Dory,” which made $54 million on its first Friday.

On top of that, the Pixar superhero family could outperform their Marvel superhero cousins, posting a higher opening weekend than “Iron Man 3” or “Captain America: Civil War.” A $180+ million start would also be higher than the opening weekend for last year’s “Beauty and the Beast” remake, which made $174 million.

Even if Saturday and Sunday numbers cause the film to fall into Disney’s projected range, that would still be the second-highest ever opening for a June release behind only “Jurassic World,” and would beat the openings for Marvel Studios’ 2017 releases, “Guardians of the Galaxy Vol. 2” and “Thor: Ragnarok.”

In the face of this competition, only “Ocean’s 8” has been able to post relatively high numbers, earning an estimated $20 million this weekend. That’s a strong result for the Village Roadshow-produced “Ocean’s Eleven” spinoff, holding its drop-off to 50 percent from its $41 million start and putting it on its way to the same long-lasting success as its “Ocean’s” predecessors.

Coming in third is another Warner Bros. release, the New Line comedy “Tag.” After making $5.4 million from 3,382 screens on Friday, the film is looking at a decent opening weekend of $15 million. By comparison, New Line’s last comedy, “Game Night,” opened to $17 million and grossed $117 million worldwide against a $37 million budget. “Tag” has earned a B+ on CinemaScore and 57 percent on Rotten Tomatoes.

“Solo: A Star Wars Story” and “Deadpool 2” complete the top five, with both films estimated to make around $9 million this weekend. A24’s “Hereditary” falls outside the top five, but has earned a solid 50 percent hold with an estimated $6.6 million second weekend.

In seventh is Columbia’s remake of “Superfly,” which is looking at an estimated weekend total of $5.7 million. Having been released on Wednesday and making $2.1 million in it first two days, the Director X film is looking at a five-day start on the lower end of tracking with approximately $8 million from 2,200 locations.