Inside Byron Allen’s New ‘Super-Hyper-Local’ Free Streaming Service

”Free is everybody’s favorite price,“ Allen says of Local Now, streaming premium content plus local news ”geo-fenced“ to your zip code

Following the pandemic surge in paid subscribers for streaming services, media entrepreneur Byron Allen believes the time is right for Local Now, a streaming service that mixes “super-hyper-local” news with premium content — and offers it for free.

“Free is everybody’s favorite price,” Allen, the founder, chairman and CEO of Local Now parent company Allen Media Group, told TheWrap.

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Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman