Inside Enthusiast’s Quest to Control Gaming and Esports Fandoms

“We want to own the ways in which the fans interact,” Enthusiast Gaming CEO Adrian Montgomery tells TheWrap

Video games with enough storytelling power and exciting gameplay can keep fans playing for several decades, and companies that can keep those fandoms engaged with fresh content are in the best position to survive.

Enthusiast Gaming‘s recent $38 million purchase of gaming content creator Omnia Media is its latest move in a push to offer more subscription gaming content to offset shaky advertising revenues.

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Samson Amore

Samson Amore

Technology and gaming reporter • samson.amore@thewrap.com • Twitter: @Samsonamore