Inside ESPN’s Push Toward Narrative Podcasts and Shows

”Across the board, podcasts have been a bright spot not just for ESPN but across the industry,“ ESPN vice president of audio strategy Tom Ricks tells TheWrap

ESPN recently promoted former sports reporter Pablo Torre to host its flagship show, “The ESPN Daily” podcast, the network’s latest move to grow original narrative podcasts based on investigative journalism.

Narrative, story-driven podcasts and shows that rely on ongoing reporting, are a safe bet for ESPN, which, for the first time in its 41-year history, lacks a reliable schedule of sports programming thanks to COVID-19. Tom Ricks, ESPN vice president of audio, digital strategy and marketing, told TheWrap that the company’s podcast division is prioritizing content that intersects with ESPN’s existing broadcast programming.

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Samson Amore

Reporter • • Twitter: @Samsonamore