Inside Laemmle Theatres’ Struggle to Survive Despite LA’s ‘Stupid’ COVID Rules

“Getting together with 50 strangers in a properly set up outdoor space is ultimately safer than having couples over to your house to watch something on TV,” Greg Laemmle tells TheWrap

Greg Laemmle, who runs L.A.-based Laemmle Theatres art-house movie chain with his father, Robert, was on the fast track to expand the family business in early 2020, determined to recover from a reported 30% drop in revenue in early 2019 that raised the possibility the chain would be sold.

Then the pandemic hit. Now the company is still in shutdown mode with its seven theaters and 41 screens, including a new seven-screen complex in Newhall that has yet to open to the public.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman