Inside MailChimp’s Plans to Produce Ad-Free Entertainment Videos

“Watching video wasn’t why people would visit Amazon, but it was a really nice value add…MailChimp Presents serves a similar purpose,” Sarita Alami, production lead of MailChimp Presents, says

MailChimp, the marketing platform best known for its newsletters, sees the entertainment space largely as a vehicle to extend its brand.

As the company launches a new content studio, with projects ranging from short films to podcasts, executives say the company plans to provide an experience free of ads and instead treats the new venture as a marketing spend to attract more users and increase time spent on the platform. 

Sarita Alami, production lead of Mailchimp Presents, breaks down the strategy in an interview with TheWrap. She also pulls back the curtain on the company’s decision to partner with Vice Media on a docuseries that follows six entrepreneurs who quit their day jobs to start their own businesses.

Why launch Mailchimp Presents, and how does the company plan to monetize the venture? 

So MailChimp Presents is an entertainment platform for entrepreneurs that houses short-form series, films and podcasts. The platform lives on the web within our MailChimp ecosystem and is available for free without a login, and we don’t intend to paywall it. We’re not trying to monetize the content in and of itself, so we’re not…

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