Inside MailChimp’s Plans to Produce Ad-Free Entertainment Videos

“Watching video wasn’t why people would visit Amazon, but it was a really nice value add…MailChimp Presents serves a similar purpose,” Sarita Alami, production lead of MailChimp Presents, says

MailChimp, the marketing platform best known for its newsletters, sees the entertainment space largely as a vehicle to extend its brand.

As the company launches a new content studio, with projects ranging from short films to podcasts, executives say the company plans to provide an experience free of ads and instead treats the new venture as a marketing spend to attract more users and increase time spent on the platform. 

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