Inside Newsy’s Plan to Use Live Video – With a Focus on the Midwest, Not the Coasts

After more than doubling revenue in 2018, the company looks to live video to build its operations

After more than doubling its revenue in 2018, E.W. Scripps’ Newsy is pushing its programming strategy further into live news.

Currently, Newsy reaches more than 40 million cable households and millions of OTT subscribers through partnerships with Roku, Amazon Fire TV, Apple TV, and a growing list of vMVPD services including YouTube TV, Hulu Live, and Pluto TV. The network is also available on connected televisions such as Samsung, VIZIO and LG.

Last year, revenue for the 10-year-old company —  which was sold to Cincinnati-based TV station owner E.W. Scripps in 2014 for $35 million — climbed 140%, to $25 million. Now it’s looking to build on that growth by doubling down in live video. The company has increased its daily live streaming output from six hours a day to 14 since January, when it launched a new live streaming division out of its 23,000-square-foot Chicago office complete with three studios and two control rooms.

The push into live programming is relatively recent and reflects the video-centric preferences of its millennial and Gen-Z target audience. Before the summer of 2017, the company didn’t do any live programming. Instead, its technology infrastructure was built to support its on-demand digital video operations.

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