Inside Spotify’s Exclusive Podcast Deal With ‘League of Legends’ Creator Riot Games
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“We think there’s so much more we can offer our fans to give them more of a glimpse into the world of the game and the sport,” Riot head of global esports partnerships Naz Aletaha tells TheWrap
Riot Games’ multi-year deal with Spotify inked this week adds yet another exclusive podcast to the online platform’s lineup and gives Riot the chance to capitalize on audio content for the first time in its decade-long esports history.
The companies didn’t disclose terms of the deal, but a Riot spokesperson said the “multi-year” agreement includes Spotify helping Riot to produce several podcasts and curate playlists based on Riot’s games.
The first podcast under the deal will be a nine-episode series called “Untold Stories: Top Moments from Worlds,” which will recap highlights from past “League of Legends” World Championships and include interviews with past and current pro gamers.
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