Inside the Business of Nostalgia: How Studios and Brands Bank on Past Hits

“It’s how we connect with the past, and that’s just really powerful,” media analyst Paul Dergarabedian says

No one knows the business of nostalgia better than Hollywood, which continues to prove there’s no business like nostalgia.

Netflix’s “Stranger Things,” a poster child for a resurgence of ’80s pop culture, has led the way with its “Goonies”-esque sci-fi romp. A “Roseanne” spinoff became one of 2018’s most-watched TV shows. “Dynasty” found its way back on the air. “Top Gun” got a sequel. Queen’s greatest hits reemerged with the big-screen success of “Bohemian Rhapsody.” Even Sylvester Stallone is starring in a new “Rambo” film out in theaters.

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams