Inside the High-Stakes Competition of the Super Bowl Spot

From big stars to even bigger stunts, brands grapple with the best way to make use of TV’s most expensive real estate

On Sunday, the Kansas City Chiefs and San Francisco 49ers will battle it out in Super Bowl LIV for football supremacy. But there will be just as intense of a competition during the commercial breaks, as more than 30 different marketers will all try to make their own big splash.

The Super Bowl has led to a super amount of dollars for the TV networks lucky enough to air the big game. Over the previous decade, the NFL’s title game has accounted for $3.66 billion in advertising revenue. Fox, this year’s host, has garnered as much as $5.6 million for a 30-second commercial spot.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays