Inside The New York Times’ Search for Binge-Worthy Podcasts and Serial Purchase

”The next generation…might not ever read the New York Times. They might only listen to our audio reports, and we think that’s great,“ New York Times’ Sam Dolnick tells TheWrap

The New York Times Company’s recent deal to acquire Serial Productions for roughly $25 million is at the center of a strategy to produce a new pipeline of narrative podcast content that appeals to a wider and younger audience.

Sam Dolnick, a New York Times assistant managing editor who oversees audio projects, said the Serial Productions purchase was a stepping stone in the company’s larger push to bring its journalism in audio and video format to younger consumers who are eager to binge their favorite shows, much as they do with streaming services like Netflix.

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore