INSP Is the Cable Ratings Giant You’ve Probably Never Heard of

Founded by Jim and Tammy Faye Bakker and formerly called Inspiration Network, the channel has quietly inched toward the Top 10 total cable viewership

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Not only have you probably never heard of INSP, you might not even know how to say it. (The cable channel’s Wikipedia page starts by explaining that it should be “sounded out letter-by-letter.”)

But the former Inspiration Network, which was originally founded by televangelists Jim and Tammy Faye Bakker, currently grabs more viewers each day than better-known stations like USA and TBS — and it’s knocking on the door of becoming a Top 10 cable channel in total viewers.

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Tony Maglio

TV Editor • • Twitter: @tonymaglio