Instagram Live Usage Skyrockets as People Stay Home During Coronavirus Pandemic

”Influencers are using it to connect with followers in what feels like an inner-circle, authentic and organic way,“ says James Creech, CEO of Paladin

In the last month, Instagram Live usage has skyrocketed as the vast majority of the country operates under state or local stay-at-home orders.

If you have the app, you’ve probably seen a spike in notifications. One person familiar with Instagram’s internal data told TheWrap there was a 70% surge in people using Instagram Live in mid-to-late March compared to February.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44