Instagram just made it a little easier to fit in watching your friend’s Stories while at work.
The popular photo sharing app continued its aggressive expansion of Stories — which allows users to post pictures and videos with a 24-hour time limit — on Thursday, announcing the feature is now available on its desktop website. Some users will will be available to see Stories on their computer starting today, with the rollout hitting all of its users “in the coming weeks.” Instagrammers will also be able to add to their Stories directly from desktop later in 2017.
Just like on mobile, users will see their Stories on the top of the screen, and can tap left and right to jump back and forth between pics.
The move is another step towards ubiquity for the Facebook-owned app. Instagram Stories has raced past its chief competitor (and source of inspiration for nearly all of its features) Snapchat when it comes to daily active users, swelling to more than 250 million DAUs this summer. Adding a desktop option — despite its archaic vibe — will only help Instagram continue to drive views and generate ad revenue. It’s also a differentiating factor from Snapchat, which is only a mobile platform.
But more importantly, this move could give it an international boost. More than 75 percent of Instagram’s users are outside the U.S. With mobile still spotty in several parts of the world, it’ll allow more Instagrammers to use the feature away from their phone.
6 Tech Giants Shaking Up News, From Jeff Bezos to Laurene Powell Jobs (Photos)
Tech leaders are increasingly intertwined with the news business. While some want to support old properties, one set out to destroy a new one. Here they are.
Jeff Bezos – Washington Post
The Amazon founder purchased the Washington Post in 2013 for $250 million in cash. President Trump has called the paper the “Amazon Washington Post.”
The Facebook co-founder purchased The New Republic in 2012, becoming executive chairman and publisher. However, he sold the venerable political magazine to Win McCormack in 2016, saying he "underestimated the difficulty of transitioning an old and traditional institution into a digital media company in today’s quickly evolving climate."
The eBay founder is a well-known philanthropist who created First Look Media, a journalism venture behind The Intercept. Inspired by Edward Snowden's leaks. Omidyar teamed up with journalists Glenn Greenwald, Jeremy Scahill and Laura Poitras to launch the website “dedicated to the kind of reporting those disclosures required: fearless, adversarial journalism.”
The PayPal co-founder doesn’t own a news organization, but he makes this list because he essentially ended one -- Gawker -- proving once again the power of an angry billionaire. Thiel secretly bankrolled Hulk Hogan’s sex-tape lawsuit against Gawker Media because he was upset that the website once outed him as gay. Hogan won the defamation lawsuit against the site that sent its parent company into bankruptcy, and Gawker.com is no longer operating.
OK, so Facebook isn’t technically a news organization… yet. However, the company is preparing to launch its much-anticipated lineup of original content later this summer, and there are also signs that it's on the verge of becoming an even bigger media platform.
Campbell Brown, Head of News Partnerships at Facebook, confirmed last week it’s developing a subscription service for publishers willing to post articles directly to Facebook Instant Articles, rather than their native websites.