‘No Filter’ Author Sarah Frier on the Unexpected Rise of Instagram and Persistent Rivalry With Facebook | Video

After acquiring Instagram, Facebook executives were willing to “let it flounder” if the app posed too big of a threat to Facebook’s dominance, Frier tells TheWrap

How did Instagram go from a picture-sharing startup — that Facebook was widely mocked for acquiring in 2012 — to an app with immeasurable social influence that boasts more than 1 billion users?

That’s what Bloomberg reporter Sarah Frier set to find out in her new book “No Filter: The Inside Story of Instagram.”

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44