Internet Overtakes Newspapers in Ad Revenue

Web now #2 behind TV, according to Interpublic Group Cos. report

Last Updated: December 20, 2010 @ 9:58 AM

For newspapers, 2010 was bloody, but not as bloody as it could've been.

Still, figurative signs of the industry's demise continue to add up — and this one, via Ad Age, is big:

"The year just ending marked a sea change: The internet (including mobile) passed newspapers in 2010 U.S. ad revenue, making the internet the second-largest ad medium behind TV."

ALSO READ: Newspapers in 2010: Another Bad Year, But the Bleeding Slows

Now, as I pointed here, there is evidence that the hemorrhaging of newspaper print advertising is slowing. Advertising dollars fell 7.1 percent industry-wide during the third quarter, according to the Newspaper Association of America, following drops of 7.6 percent during the second quarter, and 11.4 percent during the first.

But without a major fourth quarter turnaround, newspapers aren't catching up to the Web sprint, especially if we're including mobile.

A sea change indeed.

[Photo illustration: TheWrap]