Is Facebook’s New Privacy Bet a ‘Masterstroke’ by Mark Zuckerberg?

“Everything Facebook is doing as a company should be interpreted in the context of its own survival and self-interest,” one expert tells TheWrap

The future may be private, as Facebook CEO Mark Zuckerberg declared on Tuesday, but experts are divided on whether the social media giant’s new redesign will help the company move beyond the security and misinformation issues that have plagued it in recent years.

The redesign was “a masterstroke by Facebook,” BlitzMetrics chief technology officer Dennis Yu said, because “they a) addressed much of the privacy concerns that have been nailing them and b) they’re also able to grow their business.”

But Jen King, director of consumer privacy at The Center for Internet and Society at Stanford University, said she remains “fairly skeptical” because the site’s facelift fails to tackle the “fundamental question of who can access your profile data.”

This was the issue that rocked Facebook during the spring of 2018, when the company admitted political data firm Cambridge Analytica had harvested the personal information of 87 million users. Several other embarrassing privacy concerns were unearthed in the months to follow; Facebook said in December it had given major tech platforms like Spotify and Netflix access to millions of private user messages, confirming key details…

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Sean Burch

Tech reporter • • @seanb44