James Bond’s ‘Spectre,’ ‘Peanuts’ Nostalgia Drive Social Media Buzz

Charlie Brown and friends couldn’t quite triumph on Facebook and Twitter in the days leading up to the film’s release

This week marks the return of two beloved characters to the big screen: the world’s most famous secret agent, James Bond, in “Spectre” and Charlie Brown in “The Peanuts Movie,” but one is, by far, ahead of the game on social media.

The first week of November is a large nostalgia play, with “Spectre” enticing long-standing 007 aficionados to flock to movie theaters, while families and old fans of Charles M. Schulz’s famous comic strip head to see the 3D animation film on the big screen.

Surprisingly, “Peanuts” hasn’t been too popular on social media, only garnering about 33,348 tweets in the week of Oct. 29 until Nov. 4. Comparably, 288,974 people tweeted about “Spectre,” which is looking to debut in the $80 million range. And “Peanuts” is looking to take a large bite out of that, estimated to rake in $50 million, with the possibility of making more should families decide to make it a family affair.

On Facebook, “Peanuts” gained another 41,594 likes this week, bringing its total to 505,477. Comparably, “Spectre” gained 50,559 Facebook likes this week, bringing its current total to 4,138,180.

Sony used the same Facebook page for “Skyfall” in 2012. The third movie with Daniel Craig as 007 had 1,431,448 Facebook likes two days before the film was released on Nov. 9, 2012. That means that in the past three years (with no James Bond movie having been released), the franchise gained 2,706,732 fans on the platform.

In the week leading up to its release, “Skyfall” whipped up 235,395 tweets, only around 50,000 less than this year’s James Bond film.

It seems that people feel more nostalgic about “Spectre” than “Peanuts,” although the popularity of Charlie Brown, Snoopy and friends extends back to 1950 — 12 years before Sean Connery first picked up a martini in “Dr. No.”

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