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James Murdoch’s Lupa Systems Buys Majority Stake in Jane Rosenthal and Robert De Niro’s Tribeca Enterprises

Tribeca’s businesses include the annual Tribeca Film Festival

James Murdoch’s Lupa Systems is buying a majority stake in Tribeca Enterprises from The Madison Square Garden Company, Tribeca Film Festival co-founder Craig Hatkoff and other investors, Lupa Sytems, Attention Capital and Tribeca Enterprises, announced on Monday.

This partnership will bring together Murdoch, Attention’s CEO and co-founder Joe Marchese and Tribeca Enterprises’ Jane Rosenthal and Robert De Niro. Lupa and Attention are set to team up with Tribeca’s existing management team to grow the enterprise.

The Tribeca businesses include the annual Tribeca Film Festival, which was founded in 2001, as well as Tribeca Studios, a branded entertainment content business.

“We are excited about working with Jane and Bob to help grow the unique Tribeca brand,” Murdoch said. “When Tribeca was founded after 9/11, they brought together a tremendous creative community to embark on mission-driven business with civic impact and support for storytellers at its core. It is a real privilege to partner with this talented team to enhance and grow that mission.”

Rosenthal added: “Our new partnership with James and Joe will bring valuable expertise as Bob and I look to scale and strategically grow Tribeca. James Dolan and The Madison Square Garden Company have been wonderful partners and we look forward to continuing to work with them as their venues host our future festival events.”

LionTree Advisors financially advised Tribeca in the transactions, while Paul Hastings represented Tribeca. Gibson, Dunn & Crutcher represented Lupa. Attention was represented upon Kimelberg PLLC.

Lupa Systems, a private investment company with locations in New York and Mumbai, was founded in March. Attention buys brands and technologies that shape the attention company. Joe Marchese, Nick Bell and Ashlyn Gentry founded the company.