Jay-Z’s latest music video off his Grammy-nominated album “4:44” dropped exclusively on Tidal on Friday, featuring several A-List stars.
The video for “Family Feud,” a track that details Jay-Z’s infidelity to wife Beyoncé, is a cinematic short-film that spans generations. The video begins in year 2444 with a quote from James Baldwin: “The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply: life is their weapon against life, life all that they have.”
Later in the video, women re-write the Constitution, including an older Blue Ivy, played by Susan Kelechi Watson. Yes, it looks like Jay-Z and Beyoncé’s child is playing the president. “America is a family and the whole family should be free,” she says. “It’s like I remember my father saying when I was a little girl: Nobody wins when the family feuds.”
Along with Beyoncé and daughter Blue Ivy, Michael B. Jordan, Omari Hardwick, Jessica Chastain, Thandie Newton, America Ferrera, Brie Larson, Rosario Dawson, Rashida Jones, Mindy Kaling and Constance Wu make appearances in the video. Ava DuVernay directed and co-wrote with Jay-Z, with a score by Flying Lotus. Trevante Rhodes, Emayatzy Corinealdi, David Oyelowo, Storm Reid, Niecy Nash, Janet Mock, Hendry Sanders, and Irene Bedard also co-star.
— George M Johnson (@IamGMJohnson) December 29, 2017
President Blue Ivy 2050. #FamilyFeud. ill be 79 when i cast this vote.
— Dr. Love (@questlove) December 29, 2017
— DKT (@darleneturner53) December 29, 2017
— Nefertiti’s Edges (@GigiMasria) December 29, 2017
You can watch the”Family Feud” music video on Tidal.