Jeb Bush is following Hillary Clinton’s lead and taking his presidential campaign to Snapchat. The former Florida governor will declare his intentions for the Republican presidential nomination at Miami Dade College on Monday afternoon, streaming the appearance live on the app.
Before the much-anticipated announcement, Snapchat will post behind-the-scenes photos and videos as the college prepares for Bush’s arrival. These exclusive sneak peeks will be featured on the app’s Our Story feed for all users to see.
According Bush’s communications director, Tim Miller, this is an opportunity to reach a “broad, younger audience.” By incorporating Snapchat into his presidential campaign, he hopes to give users a “more authentic view” of what happens at an announcement.
Each of the 2016 presidential candidates can be found on a number of social networking sites and apps, such as Facebook, Twitter, Spotify, LinkedIn, Periscope and Snapchat. Bush, however, is the first to partner directly with Snapchat to launch a presidential campaign.
Snapchat is a Los Angeles-based company with 100 million daily active users, the majority of whom are 18-34 years old.