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Watch! Jeb! and George W. Bush’s! Awkward! Chest Bump! (Video)

A brotherly chest bump you can’t unsee

Jeb, exclamation mark, is trying his hardest to look cool ahead of the South Carolina Republican primaries this weekend. So he put together a new ad featuring his bro, the former president of these United States of America, George W.

It’s got all the typical things you’d expect from a campaign ad: Lots of American flags, Jeb and George W. giving speeches to an enthused crowd, even a snippet of the Star Spangled Banner.

But for those brave enough to stick with the video all the way through, there’s a special surprise in the form of the most awkward chest bump in the history of chest bumps.

It can’t be unseen… You’ve been warned.