NBCUniversal has named Jeff Bader its chief research officer. He’ll spearhead a new corporate research and strategy team, which will be led by Lisa Heimann, who has been promoted to executive vice president of the group.
The new department will target effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s television businesses, per the Comcast-owned company’s Friday announcement. In addition, the group will provide enterprise-wide research resource coordination as well as institute unified practices across the portfolio.
Heimann will report to Bader.
Bader is NBC Entertainment’s president of program planning, strategy and research — a title he’ll keep. He will continue to report to NBC Entertainment Co-Chairmen Paul Telegdy and George Cheeks.
In that continuing role, Bader oversees long- and short-term program planning for NBC primetime, day time, late night and the NBC Entertainment scheduling department. He’ll also remain in charge of the windowing strategy for primetime and late-night programming across all NBCU platforms.
Heimann was previously senior vice president of multiplatform research for NBC Entertainment, where she worked with the research team to keep metric standards consistent across platforms and identify key trends. She was also responsible for exploring both new measurement options and finding new measurement sources.