Another star media reporter is on the move. Jeff Bercovici — whose résumé is covered in the names (WWD, Radar, Portfolio, etc.) of high-profile media companies — is leaving AOL’s Daily Finance for Forbes.
Bercovici was lured away from portal life by Lewis Dvorkin, Forbes’ new(ish) editor, True/Slant founder and engineer of a wide-scale relaunch and overhaul of the magazine and money brand.
He starts in October.
Bercovici is the third prominent media-on-media talent to change jobs in recent weeks — and second one today.
John Koblin, the New York Observer’s star media columnist, announced on Monday that he is leaving the salmon-colored paper and its website to join former Observer editor Peter Kaplan at WWD.
And John Cook, Gawker's former investigative reporter who left the site in April for a job at Yahoo's then-percolating Upshot, announced last week that he is returning to the Nick Denton mothership.