Do you want a better Amazon Prime Video user interface? Yeah, so does Jen Salke. But the difference between you and the head of Amazon Studios is that Salke already has one.
“I haven’t felt an urgency to put a deadline on it,” Salke said, when asked by a reporter during the Television Critics Association press tour Saturday about whether or not the online consumer giant was working on better UI for Prime users. “Because I’ll tell you — and you’re welcome to come to my office — I went up there and met with them and they had a prototype phone that showed me the interface that they’re working on that’s about to be — that’s in the middle of being developed and coming soon.”
“And I said, ‘I have to have that phone in Los Angeles,'” Salke continued. “Because I run into a lot of people like you … and myself at some point, you know? I was on the side of criticizing some of that as well. So it’s like where, you know, how can you answer the question of, ‘how is this going to improve?’ And they actually created and sent me a prototype phone that’s in my office.”
An Amazon spokeswoman later clarified to TheWrap that Salke misspoke at the panel, and meant to say a “prototype user interface” on an existing-model cell phone.
“So please come see me and I’ll show you how cool it is, because it’s much more intuitive,” Salke added. “I find it to be sort of seamless the way that they’ve used actually, well I don’t know if I should give it away. It’s cool! And you can actually look at it in my office.”
Great, Jen, when can we get this tricked out phone that’s sitting in your office right now?
“I don’t know,” she said. “Soon! Like it’s lining up with what the investment and what we’re trying to do. They wanted the best UI possible.”