Why Former CNN White House Correspondent Jessica Yellin Chose Instagram Over Another Broadcast Job

“During my career, I was constantly on camera having conversations that I thought left the audience out,” Yellin said

Last Updated: January 31, 2019 @ 9:20 PM

Instagram usually isn’t the first app that comes to mind when people think about breaking news coverage. The platform is known more for selfies, memes and lifestyle posts. But where some see an inhabitable environment for thoughtful breaking, former CNN White House correspondent Jessica Yellin sees an untapped audience.

In less than seven months, Yellin says her news-focused Instagram page has attracted more than 125,000 followers, up from just 1,000 in July. Her secret?  “Explain the news in a way the viewers understand,” she said — and on a platform they understand.

“I found that during my career, I was constantly on camera having conversations that I thought left the audience out,” said Yellin, who covered the White House for CNN from 2011 to 2014. “It’s like you’ve walked into a conversation 10 minutes after it’s begun in cable news. It’s a lot of jargon.”

In addition to the jargon, she said that most news coverage alienates female viewers. “I was always told that news is meant…

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