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Jimmy Kimmel Tricks Strangers Into Praising Apple’s Non-Existent iWatch (Video)

The segment proves Apple really doesn’t have to try anymore, because all people really care about is that pretty logo

Apple has yet to release a smart watch rumored to be called the iTime, but that didn’t stop Jimmy Kimmel from making strangers on the street think the company already did.

The ABC late-night host sent his crew to buy a Casio wristwatch and slap an Apple logo on it, then ask people roaming Hollywood Blvd. what they thought of Apple’s newest technological innovation.

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Features include a date and time display, a rubber wristband, an alarm and most importantly, that Apple logo.

“I’m pretty impressed,” one stranger told Kimmel’s crew in the video (above). “Those are the things I would ask for in a watch.”

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If you’re watching Tim Cook, tell your employees they don’t even need to try anymore.