Josh Oshinsky Elevated to EP, Time Inc. Sports Video and VP Programming, Sports Illustrated TV

Emmy award-winning producer will oversee original and acquired video content for Sports Illustrated TV

Josh Oshinsky
Taylor Ballantyne

Josh Oshinsky has been elevated to Executive Producer, Time Inc. Sports Video and VP of Programming for Sports Illustrated TV, TheWrap has learned.

In his new role, the Emmy award-winning producer will oversee original and acquired video content for Sports Illustrated TV (SI TV), the brand’s new streaming video network. He will continue to report to Ian Orefice, Head of Programming, Time Inc., and Chris Stone, Editor-in-Chief, Sports Illustrated Group.

Oshinsky was most recently Supervising Producer for the Sports Illustrated Group at Time Inc.

“Josh is a leader who brings a unique eye and storytelling ability specific to sports video, and he has taken the incredible Sports Illustrated brand and made it come to life on all platforms and in all formats in a way that provides an unparalleled holistic consumer experience,” Orefice said in a statement Thursday. “Judging by the increase in video views and engagement that Time Inc. Sports Group has achieved, it is clear that Josh’s creative output resonates with audiences and will continue to do so with the Sports Illustrated TV platform.”

Since joining Time Inc. in 2016, Oshinsky has helped SI expand sports video offerings to include more platform-specific videos, new short-form franchises such as “24 Hours With” from The MMQB, long-form documentaries and live productions around key events like the NFL and NBA drafts, as well as tent-pole franchises from SI such as SI Swimsuit and Sportsperson of the Year.

Oshinsky was instrumental in the groundbreaking VR series “Capturing Everest” and has helped increase viewership for existing programs such as SI’s daily news show, “SI Now.” He directed the new feature-length documentary, “89 Blocks,” which is executive produced with LeBron James’ and Maverick Carter’s Uninterrupted, and he played a key role in reaching a deal with FOX Sports, which acquired the film. Oshinsky also served as Executive Producer on the first nationally televised production of the SI Sportsperson of the Year Awards Show, which recently aired on NBCSN and Univision Deportes Network.

He will play an essential creative role in the Time Inc. Productions/SI collaboration with Jerry Bruckheimer Television, “Sports Illustrated: True Crime,” and will continue to guide video conception, production and acquisition for SI TV.

Prior to joining Time Inc. in 2016, Oshinsky spent 16 years producing a wide array of sports TV shows and films, including as producer/editor of ESPN’s “30 for 30” documentary, “Four Days in October,” which won a Peabody Award for Distinguished Continuing Series in 2010.

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