‘Kardashians’ Scores Monster Ratings for E!

E! reality soap ends season four as the most-watched show in the network’s history

Last Updated: February 23, 2010 @ 10:06 AM

“Keeping Up with the Kardashians” has smashed another ratings record at E!

Despite airing opposite the Olympics, the fourth season finale of the reality soap opera drew 4.8 million viewers Sunday at 10 p.m., making it the most-watched telecast in the network’s history, according to Nielsen. It also broke network records for biggest telecast in a number of key demographics, including adults 18-34 and 18-49.

Overall, the 10-episode fourth season of “Kardashians” now stands as the most-watched series in E! history. (Sorry, “The Anna Nicole Show.”) It averaged 3.7 million viewers this season, more than doubling its season three numbers.

Meanwhile, little Lifetime Movie Network garnered great ratings with Sunday’s “Sins of the Mother” drew 2.7 million viewers and great female demographics. Indeed, the Jill Scott film gave LMN its second-biggest audience ever in those key female demos.